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For my communication design class today we did a typography exercise. Somehow I felt that it was the one of the most tedious but also anxiety-inducing activity I did this whole week.
Yes, this tracing exercise was done quite painstakingly. Although it's not perfect, I did get to spend some quality time with my friends AMB and garn. We were supposed to pay special attention to the serifs and teh angle of the curves, the spacing between the letters, and such...
What does the word "organic" look like to you?
This is the default font for Adobe Illustrator, but I thought it fit the word quite well. Myriad is a humanist sans serif typeface. It’s a little plain, but it’s simple, classic, and down to earth.
Optima makes the word include a bit of a classy flair, with the tapered serifs and curvier letters. When I thought of organic, the first thing that came to mind was the organic foods section in Whole Foods, so this typeface was chosen with that in mind.
I decided to try a script typeface to see how it would go. Because it’s similar to someone’s handwriting, I thought it might make sense as relating to something animated and “living.” The connected letters definitely make the word seem more alive and less passive than the other typefaces.
I tried a lot of sans serif so it I wanted to see how a serif font would look. I kind of like how this turned out, actually. It’s a very structural font. The thin serifs really contrast against the thick, straight lines, but I think it somehow gives it a “natural” look. Or it might just be because there’s a lot of these types of fonts on vegetable packagings.
Finally, I chose one of my favorite fonts, Avenir Next. I like how the letters are really spaced far apart, giving emphasis to each one and having an elegant and pure overall look.
In the end, I feel like Optima best represents the word. Avenir is a little too open, and Myriad is a little too bold. Optima seems like the best choice that encompasses the word “organic.”