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People sometimes double back to exchange a product. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625653758-7HRIS4AA1X7YXJ8KNG89/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625960575-QSX5HSNA1ZGBGUKO8VAK/0-TY5153m8Q9IUjYSr.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625978222-QT8VJY4PUQIJOKO1F1CO/0-EdmoOQaVAnh2ws1f.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625987369-WMBPXMKGSMMA45PIA2F6/0-31a9rLWLCjjN_ZFL.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626274358-SK1ZBT1JDWJBR9L5HLRH/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626306225-EHFUQOSAHXWYNG7FIUXC/image-asset.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626847003-K8NBTX2SI8QD2MD6ZVHF/pm1.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626847464-G8I2CJW5OBL4FJW2G4D8/pm2.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626851612-2I9CRCIONR1WWOHMRJT2/pm3.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626850236-86EPPCSO0Z1U601M4TZS/pm4.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542270376648-SV7BXJGA7RY1D95NRPQU/hero2.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542266351169-IUXKVOMX7RC75EGPG269/streaks_ftue+copy+2.png Work - Streaks There’s no better way to show off your best Words With Friends buddy by having a 100 day streak to prove it. Streaks count the number of consecutive days you’ve played back and forth with a friend. Players care about their stats and win streaks, yet we didn’t have a way to show if they had played each other every day for the past month. We believed that if we were to highlight this relationship, players would be excited to play every day. I worked on this feature initially for an internal hackathon project, then followed through to its release in live production. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542196603377-GJ7GNLOD75166BFDE70R/46240055_276369903018552_7043980415387828224_n.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542272878602-QNKQ1VQQ8NG0298YGNID/streaks_ftue+copy+3.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542480554548-TMPPYOJS7WEBT4D2YBY6/reward_flow_gif.gif Work - Redesigning the Rewards Flow One of the challenges we faced as a team was how to keep the game fresh and exiting without changing the core gameplay experience. We added new reward vectors and let players choose the style of their playing tiles by collecting paint droplets. We also differentiated reward mystery boxes. With all these new rewards, it was soon evident that we needed a new UX flow that would scale as the number of rewards continued to grow. I began the process with a competitive analysis, a UX audit of the current reward flows, then moved on to wire-framing, user testing with prototypes, and delivered the final UX flow and visual design screens. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542363371171-9EHATS0O8DJY7THZBF89/rewardflow_1.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542622523214-N66NJ3S55T3I14IEKDOR/lightweight_biggerfont.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542479048035-U7QHKWP43L6D90MED7IZ/rewardflow_2.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542527773066-QSHGF8VUH3HH9X9IOGU0/Screen+Shot+2018-11-18+at+4.53.31+PM.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542547435089-35J9MHK0KR1RR3FPN8VB/Screen+Shot+2018-11-18+at+10.23.25+PM.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542527797069-0AZFWV7TJPF8G11UUL6A/Screen+Shot+2018-11-18+at+4.55.26+PM.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542528648189-LW9XYA4BXJGZ0Q7V1PA5/IMG_0312.JPG Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542528604853-DV4UO83WEQ9ZAMA0E4ZS/IMG_0298.JPG Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542528662759-MEFIWCHGZ9ZM8E16J1OD/IMG_0313.JPG Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542528676051-T9MHYMSY5DI9SU5WRN0L/IMG_0314.JPG Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542527822222-PZP74H5BYZ0HK1SGQU08/Screen+Shot+2018-11-18+at+4.55.14+PM.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542530229272-1NVIIQQ0YR5J653KU7ZL/front+cover.jpg Work We used this children’s book appropriate the our target audience, children aged 5-6. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542529639136-NOKT9WFROAEDO0DV96VG/IMG_0364.JPG Work - Children’s Faces Research question: Are children more engaged when interacting with images of their faces/their peer’s faces? We superimposed pictures of children’s faces onto the characters and observed an increased amount of excitement and speaking. “Haha, the doctor is Bob and the nurse is Alice!” https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542530750208-E6UAJCIFLMOBGCK2Y766/Screen+Shot+2018-11-18+at+5.44.13+PM.png Work - Familiar vs Unfamiliar Research question: Do children respond better to familiar voices such as their teacher’s? We found that children responded to both teacher and stranger narrators, but were more engaged with the teacher narrator who had a wider range of facial expressions. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542531577557-7QK5W0GJMLTBICHW7CIJ/page012.jpg Work - Retelling the Story Research question: How do children react when prompted to retell a story? We noticed that more confident children enjoyed the opportunity to tell the story while shyer children hesitated to speak due to the vague prompt. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542532148948-S582GO3R8JBZOJF0YGCZ/page004.jpg Work - Peer modeling Question: How does the presence of a peer affect the amount of speaking? Through our observations we noticed that the more advanced or outspoken child would help the more hesitant child, and this peer feedback was helpful in encouraging more speech. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542549873587-3K3JHLUUJ8817VB4AI7S/Screen+Shot+2018-11-18+at+6.33.11+PM.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542534193765-5ZHHJPYSGYJWH84IBT7F/Screen+Shot+2018-11-18+at+6.42.39+PM.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542534828456-Z8NFJ1K82T6GU5L5ELN4/page_flip.gif Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542535902733-MKFQCVLGHF92X0M63J23/readalong.gif Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542535985412-2CPZ9YB95UTFSS1QC7W3/splash.gif Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542543968397-7SXHGQKRXPVRZRUOZWL9/timeline.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542543564304-PLD9HTADGH6ZES37H4EH/setup.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542542347516-CC29SDAUERRPMEAH2CQZ/app+overview.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542546793503-DY0TMVVC9XFJ39S94EN9/onboarding1.gif Work We inserted a photo of the child who was going through the experience. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542545201192-VDBZ60XJJ7BD3HM5D9CB/excellent.gif Work Positive affirmation from the narrator, trophy collection, and page turning interaction https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542542963622-SAP3APJPBOJCAH6QX1S7/questions_anim.gif Work Narrator asks whether they have any brothers or sisters, prompting further dialogue. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542542901978-TGRHCXPHJEHQ890PAP4N/reward_anim.gif Work At the of the story, we show a summary of all the trophies the child has collected https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/dbf32756-e9d7-4379-8ba8-8937d249f394/unnamed.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/39667a9f-0f74-4af0-b097-f0ba13397e4f/BRAINSTORM.gif Work - Brainstorming We invited designers, product managers, engineers, and content writers to share their ideas. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311236710-PO85BPI2ANH1HB97G0CR/HMW+create+a+delightful+experience.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311236571-2JLI7VV4WUKYAO0ZD7N6/Reddit+101+actions.png Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311905387-I1UVDUD7XSKA42OPS5S1/%232.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311904577-672TFZ809QUKJQ0X7S6R/%233.jpg Work https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/f554dd46-9d11-49a6-8f82-9bf364a2ad30/Frame6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/681b1b6a-be2f-4302-8c2a-c1c1d5ab52a6/sketch.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/eeac3be7-8592-4381-9909-c65eac0a71c0/topics.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/074234d7-3c90-424d-a1e8-55e3f8f2365d/gamification.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/ecb6d5b2-4f52-43f4-bf63-aa18563e5054/tutorial.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louise-zhou.com/about-1 daily 0.75 2018-10-26 https://www.louise-zhou.com/code daily 0.75 2015-11-10 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1443539619443-549N5K7V2PCMZH95AB65/image-asset.png Code https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1443661276882-FHU6PF87P32XJNIHIGXI/image-asset.jpeg Code https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1443539668064-VEVMN0NB7S9LNKUOCCDS/Screen+Shot+2015-09-29+at+10.58.40+AM.png Code https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1443539688037-DTP51TYTVGEGFR5VKSTA/image-asset.png Code https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1447170988054-O2H6YKQ7NT8K2BLWXHCO/image-asset.jpeg Code https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1447170818050-L98KZKG4P4HPOSK05OX4/image-asset.jpeg Code https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1447170884246-GWTJ9GF4KWTTSW1TP0J0/image-asset.jpeg Code https://www.louise-zhou.com/about daily 0.75 2018-10-26 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1540563714409-0E1IY522R39IWEZX4UTU/circle.png About - Hi, I’m Louise Sheep are cute. https://www.louise-zhou.com/contact daily 0.75 2015-09-29 https://www.louise-zhou.com/about-louise daily 0.75 2018-12-18 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1540568958358-K7BUWKY7VZA5EV3Q6LPH/circle.png About https://www.louise-zhou.com/contact-louise daily 0.75 2018-11-07 https://www.louise-zhou.com/new-page-2 daily 0.75 2023-04-23 https://www.louise-zhou.com/words-with-friends-2-project daily 0.75 2023-04-26 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542270376648-SV7BXJGA7RY1D95NRPQU/hero2.jpg Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542266351169-IUXKVOMX7RC75EGPG269/streaks_ftue+copy+2.png Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542196603377-GJ7GNLOD75166BFDE70R/46240055_276369903018552_7043980415387828224_n.jpg Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542272878602-QNKQ1VQQ8NG0298YGNID/streaks_ftue+copy+3.jpg Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542480554548-TMPPYOJS7WEBT4D2YBY6/reward_flow_gif.gif Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542363371171-9EHATS0O8DJY7THZBF89/rewardflow_1.jpg Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542622523214-N66NJ3S55T3I14IEKDOR/lightweight_biggerfont.jpg Words With Friends 2 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542479048035-U7QHKWP43L6D90MED7IZ/rewardflow_2.jpg Words With Friends 2 https://www.louise-zhou.com/ubiquitous-computing-at-whole-foods-project daily 0.75 2023-04-27 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/fea5a571-57cd-428a-87df-12abc860f19e/image-asset.jpg Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/833d3933-d64a-418b-9831-42d54656d59d/IMG_3306.jpg Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625529350-2APH7ZDJDO2T9NZH4MZ2/image-asset.jpeg Ubiquitous Computing @ Whole Foods Methodical path: produce>meat>frozen foods>dry foods>deli>checkout. People sometimes double back to exchange a product. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625653758-7HRIS4AA1X7YXJ8KNG89/image-asset.jpeg Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625960575-QSX5HSNA1ZGBGUKO8VAK/0-TY5153m8Q9IUjYSr.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625978222-QT8VJY4PUQIJOKO1F1CO/0-EdmoOQaVAnh2ws1f.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473625987369-WMBPXMKGSMMA45PIA2F6/0-31a9rLWLCjjN_ZFL.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/b58fe5ec-803f-4826-bf8e-b46ac2b6c527/image-asset.jpg Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626306225-EHFUQOSAHXWYNG7FIUXC/image-asset.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626847003-K8NBTX2SI8QD2MD6ZVHF/pm1.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626847464-G8I2CJW5OBL4FJW2G4D8/pm2.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626851612-2I9CRCIONR1WWOHMRJT2/pm3.png Ubiquitous Computing @ Whole Foods https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1473626850236-86EPPCSO0Z1U601M4TZS/pm4.png Ubiquitous Computing @ Whole Foods https://www.louise-zhou.com/home-project daily 1.0 2023-05-01 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/bce02f5c-d200-4f1b-b00d-e48df08d25bd/onboarding+purple.jpg Home - Reddit Onboarding Increasing user retention through content forward, gamified tutorials. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/75e6eaa9-0fb2-4f90-ba5f-c2578af90a83/cover.jpg Home - Reddit Recap 2021 Showcasing personalization for Reddit’s first year end experience. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/2c7a589c-a840-4368-9d0a-05f8bbff9c93/thumbnail_banner.jpg Home - Words with Friends Launching various features in the classic social mobile game, Words with Friends 2. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542639765647-SVQOBT5DJZSLYF9S25N9/hci_thumb.jpg Home - Promoting Children’s Vocabulary @ CMU HCII UX Research findings and design recommendations. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1542631931989-Y3PINYB6ACITQAWDI07G/fresh1111.jpg Home - Ubiquitous Computing @ Whole Foods Re-envisioning the future of grocery shopping. https://www.louise-zhou.com/reddit-onboarding daily 0.75 2023-05-24 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/dbf32756-e9d7-4379-8ba8-8937d249f394/unnamed.png Reddit Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/39667a9f-0f74-4af0-b097-f0ba13397e4f/BRAINSTORM.gif Reddit Onboarding - Brainstorming We invited designers, product managers, engineers, and content writers to share their ideas. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311236710-PO85BPI2ANH1HB97G0CR/HMW+create+a+delightful+experience.png Reddit Onboarding https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311236571-2JLI7VV4WUKYAO0ZD7N6/Reddit+101+actions.png Reddit Onboarding https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311905387-I1UVDUD7XSKA42OPS5S1/%232.jpg Reddit Onboarding https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/1682311904577-672TFZ809QUKJQ0X7S6R/%233.jpg Reddit Onboarding https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/f554dd46-9d11-49a6-8f82-9bf364a2ad30/Frame6.jpg Reddit Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/681b1b6a-be2f-4302-8c2a-c1c1d5ab52a6/sketch.jpg Reddit Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/eeac3be7-8592-4381-9909-c65eac0a71c0/topics.png Reddit Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/074234d7-3c90-424d-a1e8-55e3f8f2365d/gamification.gif Reddit Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/ecb6d5b2-4f52-43f4-bf63-aa18563e5054/tutorial.gif Reddit Onboarding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.louise-zhou.com/about-me daily 0.75 2026-10-23 https://images.squarespace-cdn.com/content/v1/560a37a4e4b0ce38798c28f5/858225ad-1fcb-4601-900e-256afefdc7fc/me+stickers+2.jpg About - 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